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Over time

Our mission: To spread joy and serenity, throughout the world, through the arts of thread, while respecting Man and the Planet.

More than a brand, a history...

A small piece of French heritage. Dive into the heart of the adventure and discover how, in over a century of existence, Phildar has won the hearts of knitters, dressed generations of French people of all ages, and established itself as the No.1 European knitting yarn company. The journey begins...

2023

Happywool.com brings together our brands Phildar, Pingouin & PPY and gains the status of a "Mission-driven company" to fully develop our values, aware of the benefits of knitting on health, well-being, and the environment.

Our Mission? :

"To share joy and serenity, worldwide, through the yarn arts, respecting People and the Planet."

A beautiful new milestone echoes the positive and cheerful spirit carried by our dedicated teams.

Together, let’s continue this wonderful adventure!

2021

All employees rallied around this takeover.

Our mission: To develop joy and serenity, worldwide, through the yarn arts, respecting People and the Planet.

We recognise that much work remains to be done, many projects are underway, but a lot of motivation drives us. And this is sustained daily by the support of our loyal customers.

2020

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The renewal, the birth of a (re)start-up

The economic situation of Phildar SAS had severely deteriorated over several years. The brand found itself threatened.

Entrepreneurs from the North, attached to the city of Roubaix, its history and present, attached to the iconic brands and crafts of the North, could not let such beautiful brands die.

They decided to come together and bring Phildar and Pingouin, emblematic brands of the "Lainière de Roubaix", under one roof.

The ambition:

To rely on the potential renewal of the knitting yarn market and the revitalisation of the market. New consumption trends that are more responsible and focused on slow fashion, the rise of DIY and the pleasure of making things yourself, comfort us in the idea that yarn arts have not had their last word, and our beautiful brands will play a part.

This is why four new pillars have been defined to continue to shine Phildar and Pingouin:

Develop the yarn market by focusing on the company's historical know-how.
Use the web to disseminate and develop the pleasure of knitting and crochet. In partnership with all our distributors.
Develop collaborative mode.
Mobilise every day to increase our positive impact on the planet.

2017

Launch of a new store concept near Tourcoing, in the north. Bigger, more creative, more inspiring, Phildar knitwear serves style and elegance.

2012

Phildar pays tribute to the relationship of sharing, trust, and creativity maintained with its customers for more than 109 years through the signature "Creator of connections".

2006

The internet revolutionises the world, Phildar dedicates its first e-commerce site to the online sale of knitting yarns.

1990

Phildar expands its offer by designing collections of ready-to-wear, baby clothes, and lingerie.

1987

The European yarn market is in full recession. Phildar boldly affirms its creative values through its new slogan "Just a bit of yarn and you".

1975

Phildar unveils its new logo inspired by the shape of a ball of yarn. It will also be referred to as a flower.

1970

Phildar becomes the European leader in knitting yarn thanks to its network of stores. Developed in 1956, it amounted to 2000 franchised stores in France and 400 in Belgium 15 years later. It was even said:
"Next to every church, there's a Phildar store".

1965

Phildar launches its first catalogs named "Paris Mailles" then "Phildar Mailles".

1960

In full expansion, Phildar plays the card of diversification with the creation of a complete range of tights.

1954

Phildar launches its D10 knitting machine. Its speed and precision convinced hundreds of knitters. Now legendary, some D10s are still in perfect working order today.

1946

The brand Phildar is officially born. Its yarn collections are sold in specialist knitting stores.

1943

The shop "les textiles d'art" opens in Poitiers. It would later be renamed "au fil d'art".

1903

Entrepreneurs JANSSENS and MULLIEZ create a spinning mill in Roubaix, in the North. The essentials are there... The Phildar saga begins!

The WoolSchool:

In 2021, Happywool.com launches the first virtual school for yarn arts, available 24/7 and on all screens.

The Wool School is:

Online courses in knitting, crochet, and punch needle, designed to learn and progress without stress
Exclusive content, clear and detailed explanations through texts, step-by-step photos, and video tutorials
Personalised guidance thanks to Laure, Christine, and Myriam who share all their tips and help you fix your mistakes

Discover our tutorials

BONJOUR, HELLO, HALLO...

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